Build a better growth system.

Clear, practical training for accounting firm owners who want to turn attention into qualified conversations—and build marketing they can actually own.

Funnels / 16:22

See the simple two-part funnel Peter Vander Wall recommends for accounting firms, with practical examples you can use to build your own.

Watch the training

Latest resources

8 more resources

Niche strategy / 14:02

How to Pick Your Niche in Accounting

Choose an accounting niche that supports consistent growth, goes deeper than an industry label, and gives your firm a position it can confidently commit to.

Firm growth / 1:00:42

How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]

See how Brock Hartzler grew a niche bookkeeping firm from about $30K to over $90K a month by solving lead, delivery, and hiring constraints.

Channel strategy / 14:55

Top Marketing Strategies For Accountants In 2026

Compare short-form video, email, Facebook ads, SEO, affiliate partnerships, and referral programs for accounting-firm growth.

Firm growth / 36:41

The Math to Scale Your Accounting Firm to $1M

Break a seven-figure accounting-firm goal into client count, pricing, offer design, capacity, and the leverage needed to grow sustainably.

Marketing strategy / 26:51

How to Build a Marketing Plan That Actually Makes Sense

Build a focused accounting-firm marketing plan by clarifying the audience, offer, transformation, channel, sales process, and metrics before choosing tactics.

Positioning / 12:59

How to Get Bigger Clients for Your Accounting Firm

Learn how messaging, authority, and a lower-friction funnel can help an accounting or CFO firm attract larger, more sophisticated clients.

Paid acquisition / 19:36

Your Accounting Firm Isn't Ready for Paid Ads

Learn the three checks that show whether paid ads will amplify your accounting firm—or expose weaknesses in your offer, sales process, and capacity.

Trust and conversion / 19:05

I Changed My Mind on Marketing. Now I Get 5× the Customers

See why visibility alone is not enough—and how stronger messaging, a credible website, and useful content turn attention into trust and customers.