Build a better growth system.

Clear, practical training for accounting firm owners who want to turn attention into qualified conversations—and build marketing they can actually own.

Paid acquisition / 22:52

Learn why accounting firm ads fail and how to fix creative testing, campaign economics, funnel bottlenecks, and cold-traffic sales.

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Latest resources

31 more resources

Sales psychology / 33:09

If You Sell Anything, Watch This Before Your Next Call

Brian Mayoral explains how accounting firm owners can build trust on sales calls through pure intent, deliberate practice, and pre-call priming.

Marketing partners / 4:48

9 Months of Marketing Agencies vs. 3 Months With Us

Learn how Zack Kahn evaluated marketing partners, measured qualified calls and cost per appointment, and used clearer data to refocus on operations.

Video sales letters / 19:52

This Video Script Scaled Our Tax Offer To $5.5M/yr

Learn Peter Vander Wall’s process for scripting an accounting-firm video sales letter using a clear client profile, distinct mechanism, pain, and proof.

Firm valuation / 37:42

How to Build a Sellable Accounting Firm | Ocean Gross

Learn how to reduce key-person, client, channel, market, and data risks so an accounting firm is easier for a buyer to evaluate.

Funnels / 16:22

How to Build Your First Funnel in Accounting

See the simple two-part funnel Peter Vander Wall recommends for accounting firms, with practical examples you can use to build your own.

Niche strategy / 14:02

How to Pick Your Niche in Accounting

Choose an accounting niche that supports consistent growth, goes deeper than an industry label, and gives your firm a position it can confidently commit to.

Firm growth / 1:00:42

How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]

See how Brock Hartzler grew a niche bookkeeping firm from about $30K to over $90K a month by solving lead, delivery, and hiring constraints.

Tax planning marketing / 20:30

How This Tax Planner Sold $130k of Tax Plans in 60 Days

See how a tax-planning firm used a narrow tech niche, pain-led ads, sales-call feedback, and off-hours booking to create targeted demand.

Channel strategy / 14:55

Top Marketing Strategies For Accountants In 2026

Compare short-form video, email, Facebook ads, SEO, affiliate partnerships, and referral programs for accounting-firm growth.

Content strategy / 17:16

Stop Making Educational Content. Do This Instead.

Learn how accounting firms can turn client patterns into a what-and-why content strategy that attracts and activates better-fit buyers.

Case study / 3:04

Tony Robbins' Sales Trainer: "This is the fastest launch we've ever seen"

Brian Mayoral shares Sell Up’s experience with Social Club Studios, including the lead quality and sales results he reports from one shared account.

Firm acquisitions / 36:25

How To Buy a CPA Firm in 2025 (Full Process) | @ryanbakkecpa

Learn how to buy a CPA firm by screening revenue, reviewing operations and cash flow, structuring seller terms, and planning the client handoff.

Firm growth / 36:41

The Math to Scale Your Accounting Firm to $1M

Break a seven-figure accounting-firm goal into client count, pricing, offer design, capacity, and the leverage needed to grow sustainably.

Marketing strategy / 26:51

How to Build a Marketing Plan That Actually Makes Sense

Build a focused accounting-firm marketing plan by clarifying the audience, offer, transformation, channel, sales process, and metrics before choosing tactics.

Positioning / 12:59

How to Get Bigger Clients for Your Accounting Firm

Learn how messaging, authority, and a lower-friction funnel can help an accounting or CFO firm attract larger, more sophisticated clients.

Paid acquisition / 19:36

Your Accounting Firm Isn't Ready for Paid Ads

Learn the three checks that show whether paid ads will amplify your accounting firm—or expose weaknesses in your offer, sales process, and capacity.

Trust and conversion / 19:05

I Changed My Mind on Marketing. Now I Get 5× the Customers

See why visibility alone is not enough—and how stronger messaging, a credible website, and useful content turn attention into trust and customers.

Bookkeeping marketing / 22:00

How To Get Bookkeeping Clients In 2025 (full guide)

Learn how to get bookkeeping clients by choosing a niche, building an application funnel, selecting a traffic source, and tracking marketing returns.

Website conversion / 7:23

Give Me 7 Minutes And I'll Show You How To 2x Your Tax Strategy Leads

Learn how to measure contact-page opt-in rate and use niche-specific copy, a video sales letter, proof, and qualification to book more calls.

Sales funnels / 18:16

This Accountant Makes $3M/yr With One Simple Funnel

Learn how to build an accounting firm sales funnel with a focused video, qualification form, short booking window, CRM stages, and follow-up.

Pricing strategy / 18:23

This CPA Doubled Her Prices With This One Simple Tweak

Learn how to present accounting service packages around one core offer, use three tiers deliberately, and keep a lower-priced fallback.

Tax strategy marketing / 30:31

How to Get Tax Strategy Clients (full marketing strategy)

Build a tax strategy client funnel with a video sales letter, short application, discovery call, and traffic plan matched to your firm’s stage.

Offer strategy / 22:18

Most CPAs Price Their Services Wrong (Do This Instead)

Learn how to package accounting services around buyer outcomes, lower the risk of saying yes, and use an intro offer to earn trust.

Firm growth / 47:52

How This CPA Built a $3M/yr Firm in His mid-20s

See how Ryan Bakke grew Tax Strategy 365 to $2.85M by improving lead quality, sales, delegation, delivery systems, and client trust.

Lead qualification / 13:39

The 3 Step Lead System That's Making Accounting Firms MILLIONS

Learn a three-step accounting firm lead qualification system using a video sales letter, short application, and discovery call.

Website conversion / 14:38

How This CPA Firm Booked 98 Calls Last Month With $0 Spent On Ads

Learn how to turn existing accounting-firm website traffic into qualified calls with a focused application page, booking flow, and follow-up.

Personal branding / 9:19

This 10 Min Task Will Make Your Sales Calls 14% Easier

Build a searchable personal brand for your accounting firm with consistent social profiles, pinned proof, and a focused cross-posting rhythm.

Fractional CFO growth / 44:05

How This CFO Is Building a 7-Figure Firm With Only 12 Clients | @Keepwhatyouearn

Learn how Shannon Weinstein is building a boutique fractional CFO firm with 12-client capacity, value-based pricing, and a scalable offer.

Growth economics / 17:48

The Math To Build a $1M Accounting Firm in 2025

Learn how accounting firms compare customer acquisition cost with lifetime gross profit, diagnose weak economics, and scale with clearer data.

Team performance / 13:02

MrBeast's employee handbook just leaked... here's my thoughts

Build a high-performing accounting firm team with principle-led playbooks, better decision requests, creative problem solving, and vendor accountability.

Profitable firm growth / 29:10

This Accountant Reveals How He Took Home $1M in Profit Last Year | @ryanbakkecpa

Learn how Ryan Bakke scaled a real estate tax firm by refining its niche, pricing, marketing, sales process, and delivery team.