Book a call How to Build Your First Funnel in Accounting
Peter breaks down the three rules every accounting funnel should follow, the two-part model performing best in 2026, and real examples you can use to build yours.
Build a Funnel People Can Follow
The strongest accounting funnels make the next step obvious. Peter shows how to strip away distractions, communicate clearly, and give prospects enough evidence to act.
- 01
Keep It Simple
Start with the fewest pages and elements needed to move a qualified prospect from interest to a conversation.
- 02
Write for Fast Scanning
Use clear, plain language so a busy firm owner can understand the offer without decoding marketing jargon.
- 03
Build Proof Into the Path
Place reviews, client stories, and practical examples where they answer doubt before it slows the decision.
One funnel catches ready buyers. The other keeps the rest moving.
The first path pairs a short video sales letter with an application. Qualified prospects book a call, then receive the information they need before the conversation.
The second path invites everyone who was interested but not ready into a useful workshop. It gives them more time, context, and another clear way to raise their hand.
Meet Peter Vander Wall.
Peter is the founder and CEO of Social Club Studios. He specializes in marketing systems for accounting firms that are ready to grow beyond referrals.
His team connects positioning, video, funnels, follow-up, and conversion tracking into infrastructure the firm can own.
Meet the team